Articles Take-Two CEO On GTA 6 Release Date: ‘We Want To Maintain The Anticipation And The Excitement’
In a video interview with Bloomberg last Friday, Take-Two CEO Strauss Zelnick discussed, among other topics, Grand Theft Auto VI. Although he, unsurprisingly, doesn’t spill the beans on the release date, Zelnick provided some insight into Take-Two and Rockstar’s reasoning for keeping fans waiting. At the end of the interview, Zelnick was asked the million-dollar question: when is GTA VI launching and why is Take-Two/Rockstar keeping it such a big secret? Zelnick responded: “The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property. And I’ve been around the block a few times, and I’ve been in every entertainment business there is. We want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance, and we’ve found that the better thing to...